11.09.2011 09:25 AM
BI Releases New Software Platform for Managed Media Services

SALT LAKE CITY: Broadcast International announced the general availability of the newest release of its Managed Media Services Platform, version 2.5. It is being released in conjunction with the rollout of a new customer, a top 50 financial services institution deploying an advanced digital marketing and merchandising network.

The new customer will eliminate over 90 percent of its print-based marketing materials with the software, as well as migrate static outdated marketing materials to intuitive rich media and video content. The platform extends interaction to mobile devices, in-store kiosks, tablets and other displays.

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Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

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