Sony Shows Gratitude; Innovations for 4K, 3D
April 12, 2011
Alec Shapiro stands by the F65 camera while holding a 1 TB SRMASTER memory card.
Noting that Sony employees escaped with
no personal harm, Sony Broadcast and Production
Senior Vice President for Sales and
Marketing, Alec Shapiro thanked everyone
who reached out with offers of help and donations
after the historic March 2011 earthquake
Speaking at a press conference on Sunday,
Shapiro also noted that Sony aims to
resume manufacturing SR tape this summer.
A new high-end camera, the F65 CineAlta,
was unveiled. With an 8K sensor, it delivers
real 4K image capture. "It delivers better
pictures than anyone has ever seen before."
Shapiro also introduced Sony's SRMASTER
solid-state SR memory technology, with 5
Gbps transfer speed. He pulled a 1 TB memory
card from his shirt pocket.
"3D has certainly been an education for
all of us," said Shapiro. "Sony has taken the
leadership position in 3D without a dedicated
3D camera, but today we are introducing
two new 3D camcorders."
Sony joined partners Discovery and IMAX
to premier the 3net 3D channel in February.
Earlier this year Sony debuted its OLED
Trimaster EL reference monitors, the first
with resolution and colorimetry to replace
CRT reference monitors. "High quality production
requires the highest quality video
monitors," Shapiro said.
—Craig Johnston, TV Technology