CINCINNATI—WCPO 9 has launched its new technology and newscast presentation with a new
multi-purpose studio set. Spanning more than
80 linear feet of studio space in WCPO’s
studio, the set consists of more than 40 vertical light boxes with three
horizontal strips of color.
The new set’s LED light panels feature customizable lighting strips
that can change in a wide variety of colors directly affecting the tone, look,
and feel of the set. A breaking news or
severe weather event can now be color-coded to reflect the event’s urgency and impact—all at the touch of a lighting control.
The main set features
a high definition Planar video array. With 10 monitors (five wide and two high,) the array allows WCPO 9 On Your Side to display images and graphics in
unprecedented clarity and scope. Viewers
see live images and detailed graphics enhancing their understanding of breaking
news events and coverage throughout the newscast.
“This new set has the latest technology
allowing our anchors, meteorologists and reporters to be interactive and tell
stories in a better way,” said Jeff Brogan, vice president and
general manager of WCPO 9 On Your Side. “As a result, we are able to give
viewers relevant ‘happening now’ information
that is easy to understand.”
interactive 9 First Warning Weather center gives forecasters on-screen touch
technologies to highlight storm systems, warnings and other pertinent weather information
quickly and easily. The design connects
weather and traffic for viewers through a multi-monitor 9 First Warning Traffic
area. The same touch technologies
pinpoint traffic tie-ups and alternative routes, giving viewers more precise
traffic information before they hit the road.
The live alert
center features touch screen technologies, as well as a dedicated pipeline to
breaking news information. The center
allows reporters, producers and anchors to show breaking news, live pictures,
digital and other sources faster through large monitor displays.
A fourth utility
area of the set uses a high definition video wall to showcase news stories,
interviews, special programs and community events. This monitor wall features 9 high definition
monitors in a square configuration and is useful in highlighting maps,
graphics, photos and videos.
The new WCPO set is
the brainchild of designer Park Warne, owner of Park Place Studio in Pittsburg,
Pa. The design influence came from meetings Warne had with WCPO. Those
discussions led to the development of an entire backdrop with a large expanse
of color-changing light boxes representing the various times of day, dusk to
designed to take full advantage of WCPO’s five fixed-pedestal robotic Ignite camera configuration, the set features
more than 20 shooting positions.
“With its video arrays and touchscreen
monitors, the set is the most flexible storytelling device Park Place Studio
has ever created,” says Bill Brown, creative director of
Park Place Studio.
began in late 2013 with lighting, testing and camera blocking occurring early
in 2014. The set debuts today.
WCPO 9 On Your
Side, is an ABC network affiliate in Cincinnati, owned and operated by The E.W.