Beat the Traffic Adds Live Content
April 12, 2011
Beat the Traffic 3D is demonstrated in South Upper Hall
Beat the Traffic CEO Andre Gueziec announced
major improvements for Beat the
Traffic 3D, the award-winning product that
pioneered sophisticated traffic monitoring.
“By adding live traffic information on
surface streets, interactive video integration,
and the ability to pinpoint real-time traffic
speed at any point on the roadway, Beat the
Traffic’s broadcast product truly delivers a
new level of distinction in traffic reporting,”
SDI video can now be integrated into the
broadcast report as full-screen or inset video.
SpeedTips, another new feature, allows
the traffic reporter to point to any portion of
the roadway and reveal the speed of traffic.
Beat the Traffic is also available as a free
download app for iPhone, BlackBerry and
Android. Now with more than one million
users, the proliferation expands the available
data, hence improving the accuracy of the
Mobile devices automatically transmit
location information, and users have the
option of reporting incidents with a single
command. These apps are offered by television
stations to enhance their branding and
offer valuable services to their viewers.
Gueziec announced 25 percent first quarter
growth, with 50 television affiliates and
presence in 110 North American cities.
—Geoff Poister, TV Technology