09.12.2002 12:00 AM
Universal Studios Networks Manages Airtime Sales With Encoda's Landmark
Satellite broadcaster Universal Studios Networks has gone live with Encoda Systems' Landmark II airtime sales management system for its Sci-Fi and Studio channels in the U.K. and South Africa. The system is able to handle complex multichannel sales campaigns.
Universal has employed it since May, and cites the system as enabling it to improve overall efficiency and help offer a more tailored service.