Deborah D. McAdams /
12.09.2013 01:19 PM
This Technology Provides Dynamic Ad Routing To Comcast on IP Video Platforms
Comcast connects internal and external ad systeems
DENVER —This Technology announced that its advertising solution for streamlined insertion of ads has been deployed by Comcast Cable. The multi-year agreement covers a range of Comcast IP video platforms, enabling delivery of advertising for live and on-demand video viewing on a number of devices, including IP-enabled set top boxes, gaming consoles, connected TVs, smartphones and tablets.

Comcast leverages Dynamic Ad Insertion, a service that allows for advertisements to be easily changed at any time, across a range of live and on-demand IP viewing environments. This Technology seamlessly connects ad serving platforms for real-time communication about advertising insertion opportunities for Comcast Spotlight and Comcast’s national programming partners. This Technology’s commitment to standards and open architectures gives Comcast the flexibility needed to roll out DAI across a range of platforms at scale.

 



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Manor Marketing /   Wednesday 12:53 PM
Vidchecker Auto QC Integrated with Snell Workflow Automation
202 Communications /   Wednesday 01:58 PM
TalkTalk Expands IPTV Service Offering With Harmonic Solutions

 
Featured Articles
Discover TV Technology