04.10.2008 12:00 AM
Snell & Wilcox Launches AmberFin as Home for iCR
Earlier this week saw the launch of AmberFin, a new company created as part of the Snell & Wilcox Group that is a dedicated home for its iCR software. AmberFin will enable the digital media industries to optimise the quality of video content, while addressing incompatibility barriers throughout the value chain, according to a statement.

Targeting the entire digital media community, including film and broadcast, telecoms, Internet and broadband, AmberFin already serves movie studios, sports franchises, broadcasters, TV producers, facility houses, archives and libraries globally, based on the existing iCR client list.

"Film and video content owners have seen an explosion in the number of outputs and distribution channels available to them in recent years, a growth which has had a dramatic impact on workflow," said Simon Derry, Chief Executive of AmberFin. "They are attempting to meet the seemingly insatiable hunger the consumer has for content — whether it is on their mobile phone, handheld gaming device, PC or the latest must-have flat screen TV — and must turn content around quickly and cost effectively. For the industry to reap the benefits of this appetite it is crucial that the whole production process, from content capture through to distribution, is made significantly more efficient. AmberFin has been conceived to achieve exactly this."

Derry said AmberFin iCR creates a high quality file-based master, delivers quality control review, provides unique file conversion to multiple formats and simultaneously prepares multi-platform versions of video content, all within a single software environment. The modular approach of iCR also means that customers only need to add the applications that are important to their business needs.


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