Raycom Upgrades Volicon Observer Fleet
May 16, 2012
BURLINGTON, MASS.: Volicon announced that Raycom Media is upgrading
its Observer digital video monitoring and logging system deployment so that all
48 of the group’s stations can use the Observer not only for monitoring, compliance,
and ad verification, but also for new applications including competitive analysis,
loudness monitoring, and NAVE monitoring. At the same time, senior group executives
and consultants will continue to use a central Observer server to access live and
recorded feeds from a total of 158 stations, including their own stations and competitors
across the country and beyond.
systems capture, store, and stream stations’ broadcasted content, offering unlimited
simultaneous users 24/7 access to live and recorded content from their desktop computers
and smart devices. A loudness monitoring module enables measurement of AC3 dialnorm
levels, and the integrated NAVE module monitors Nielsen codes.
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