11.28.2003 12:00 AM
Pioneer and Time Warner Join HD Promo Parade
Joining the HD holiday promo craze, Time Warner launched an HDTV offer in conjunction with Pioneer Electronics that includes a cash rebate, six months of service and set-top box rental to cable customers who buy a Pioneer HDTV and subscribe to Time Warner's HD service. The retail campaign - Time Warner's first - evolved from a pilot program the two companies did last year in Los Angeles that resulted in a 175-percent increase in digital HD subs within three months. The offer will run in 1,300 stores nationwide, at chains including Best Buy, Wal-Mart, Sears and Circuit City, through Feb. 8, 2004.

The campaign comes on the heels of a similar deal between Samsung and DirecTV. Cox Communications is also running a promo with Best Buy, where a $50 gift card is issued for customers who sign up for Cox's HD service.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes


 
Featured Articles
Discover TV Technology