05.09.2008 12:00 AM
KETV in Omaha Launches ‘Beat the Traffic’ Service
Omaha’s KETV has added Beat the Traffic technology to its NewsWatch 7 Traffic To Go feature. The system allows commuters and travelers passing through the region to spot delays and other potential trouble spots with the use of 3D traffic maps which display road conditions, traffic speeds and travel times.

KETV features “Beat the Traffic” throughout the morning hours in its “First News Traffic To Go” updates and it is available anytime at the station’s Web site.

“Traffic has always been an important concern for our NewsWatch 7 audience and we are excited to be at the forefront of traffic reporting data and technology, said Rose Ann Shannon, KETV news director. “The Beat the Traffic system allows KETV’s Traffic To Go reporter to produce dynamic, high-impact traffic updates. Its unique graphical presentation and ease of use for our traffic team has allowed KETV to take traffic reporting in Omaha to the next level.”

According to the Texas Transportation Institute, drivers in the Omaha area wasted more than five million gallons of gasoline and lost more than 9 million hours due to congested rush hour traffic in 2007. The “Beat the Traffic” system will allow drivers there to better plan their trips and help avoid such loses, the company said.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology