05.02.2012 10:56 AM
Internet Broadcasting Unveils New Mobile Suite
ST. PAUL, MINN.:
Internet Broadcasting unveiled a new family of interactive mobile-marketing
products that enable advertisers to offer text-based solutions for digital
IB Digital Agency’s mobile-marketing products enable
consumers to respond to advertisers’ campaigns using SMS-based text messaging
from their smartphones. These turnkey products, powered by SMS and mobile technology
provider TextingForward, are the latest addition to the IB Digital Agency’s
full suite of mobile solutions. As part of this integrated suite, the new
mobile-marketing products can take full advantage of IB’s complementary
offerings that streamline and automate all aspects of the digital marketing
cycle, including creative, trafficking, workflow and reporting. The new
products unveiled today include:
Text-for-Info—two-way SMS communication lets marketers reply
to inbound texts with company information, specials and promotions. IB clients
can include URLs, phone numbers, and other pertinent information.
Text-To-Win—IB clients can offer advertisers the
ability to create random-drawing text-to-win mobile games (and register
those mobile users). Services include picking a random winner and sending
alerts to the winner and all runners-up.
Mobile Coupon—IB advertisers can create mobile coupons that
users can redeem straight from their phones.
Capture Email—Viewers can opt-in to receive marketing information,
newsletters and other ongoing communication from the advertiser.
The IB mobile marketing products are available immediately
from Internet Broadcasting. Pricing information is available upon request.