03.25.2005 12:00 AM
HSN, GoldPocket Interactive Help Shoppers 'Click and Buy'
The Home Shopping Network has partnered with GoldPocket Interactive
to offer interactive home shopping via the remote.
iTV viewers with an HSN account will be able to purchase products from the comfort of their recliners using TV remote controllers via a set-top box. The application will enable shoppers to select various quantity, color and sizes of the products for sale. After the sale is complete, a message will display on the screen as a confirmation.
GoldPocket Interactive, based in Los Angeles, has many media company as clients including Time Warner, DirecTV and Viacom as well as many TV networks, such as CBS, Fox, History Channel and others.