09.28.2007 12:00 AM
Belo Inks Online Syndication Deal with Mochila
Belo Corp., a Dallas-based station group, has signed a strategic partnership with Mochila, an online portal that distributes text, video and photo content for the Web to publishers, editors, content creators and advertisers worldwide.

The agreement calls for Belo to share its local content for syndication and distribution via the Mochila marketplace. Belo will also participate in Mochila’s AdMatch program, which allows members to acquire content for free and syndicate content to other publishers while earning a share of the revenue. Belo also marked the partnership by announcing a financial stake in Mochila as well.

“At Belo, we continue to seek out innovative business investment opportunities designed to broaden the Company’s tools and services we offer our online users and advertisers,” said Skip Cass, executive vice president in charge of Belo’s business development team. “This strategic partnership with Mochila increases the value of Belo’s content and also provides our audiences with a richer online experience across our brands.”


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 06:11 PM
Primestream Products on Display at CAPER 2014:
Wall Street Communications /   Friday 04:13 PM
Wohler Products at CCW 2014

 
Featured Articles
Exhibitions & Events
Discover TV Technology