11.10.2011 11:15 AM
Beat the Traffic, Cross MediaWorks Team Up

SANTA CLARA, CALIF. and NEW YORK: Beat the Traffic and Cross MediaWorks, a media ad sales and firm, are together offering television stations a new option for acquiring Beat the Traffic’s interactive 3D traffic maps for broadcasters. This partnership enables stations that either do not currently produce traffic reports or wish to enhance their current broadcasts trade airtime for Beat the Traffic’s tools, in addition to other goods and services.

Key to the partnership will be Apex Media, a Cross MediaWorks company with a 20-year history of “helping broadcasters and cable outlets use their airtime inventories to purchase special products and services that can be used to attract viewers and advertisers,” the pair said. More than 500 U.S. broadcast operations are said to use Apex by trading inventories ranging from 10-second direct response spots to 30-minute infomercial segments. A second Cross MediaWorks company, TelAmerica Media, aggregates spot inventories from local stations to develop targeted media buys for advertisers.

Stations that sign up with Apex Media will be able to use their airtime to obtain Beat the Traffic’s animated 3D maps and interactive tools.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology