Deborah D. McAdams /
Avid Rolls Out Interplay Central
Role specific, web-based and mobile interface
BURLINGTON, MASS. – Avid announced
the availability of Interplay Central 1.3, a user interface that extends the media
production environment through web-based and mobile devices. Created to simplify
media production, installation and maintenance, the latest version of Interplay
Central delivers improved accessibility creation, editing, distribution and media
Whether creating news packages, logging reality TV footage, or editing and sending
video for review and approval, users save several steps with a single browser-based
view. Depending on an organization’s system size and upgrade intervals, Interplay
Central can provide reduction in both implementation time and cost.
Interplay Central 1.3 can be leveraged by producers to search and browse media,
create shot lists and notes, review and annotate edits. Ingest operators and loggers
might use it to select and tag media. News directors can browse rundowns, edit scripts
and review video on iPads. Journalists can use it to create packages on laptops
or break stories from the field with just an iPad, iPhone or a BlackBerry.
Additionally, Interplay Central 1.3 supports the Interplay Production asset management
systems and new tools for a range of television entertainment and sports production
tasks. It also has incremental capabilities for news journalists and iNews-connected
newsroom staff. Interplay Central can be
used with Interplay Production and iNews, together or separately. Specific features
include a new sequence pane with a horizontal editing timeline, expanded collaboration
tools, search and retrieval of clips or live feeds, DNxHD 85/100 format support
and native apps for iOS devices.
Interplay Central 1.3 is available immediately. Pricing starts at $2,000 for a Base
Client and $25,000 for an Advance Client 5-pack.