Associated Press Converts With AmberFin and ATG Broadcast
April 26, 2012
AmberFin and its U.K. channel partner, ATG Broadcast, have announced the sale of
AmberFin iCRhigh-definition standards
converter systems to the Associated Press. The project is part of AP’s global transition
to HD operation with file-based workflows.
In parallel, ATG Broadcast has completed the construction of
a new HD master control room at AP’s international hub of global video operations
in London. AmberFin’s iCR systems are being deployed in this facility as well as
in the United States, and will assist the development of the news agency’s HD file-based
Alongside HD conversion, AmberFin iCR will play a role in what
AP calls the “normalization” of content that it receives. As one of the world’s
largest international news agencies, AP receives news content from a broad range
of sources, from video captured by a smartphone in Cairo to a broadcast quality
file sent directly by its partners. iCR helps AP to ensure that all media files
delivered across the AP network are fit for purpose for broadcasters to place within
their editing and transmission workflows.
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