07.23.2004 12:00 AM
ABC Stations Get Branded by AccuWeather's Weather Bug
State College, Pa.-based AccuWeather has developed a custom version of its AccuWeather Desktop to fit the look and feel of ABC news stations. New York's WABC is among the first stations to use the e-marketing tool.

AccuWeather teamed up with Oregon-based News Technologies LLC, a developer of news alert systems, to develop AccuWeather Desktop, which can be set up to alert viewers of specific severe weather warnings such as tornadoes and hurricanes. Another way viewers can customize the Desktop is to expand the bug to have a mini-browser with auto-updated weather information from AccuWeather.com

"By providing breaking news and weather information, it stresses to viewers that ABC stations are the place to turn to for the latest severe weather information and news bulletins," Jim Candor, AccuWeather Senior Vice President said.

The weather bug provides brand exposure for the station since it is always on the user's computer. Branding promotes the stations news and other programming. Stations can also sell ad space on it.

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Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

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