IBC enjoyed a record-breaking
year in 2012, with 50,937 professionals
attending from over 160 countries.
This figure was up by 1 per cent from the
previous attendance record set in 2011.
Exhibitor numbers also went up last
year, with 75 more companies booking
floor space than the year before, and the
final figure of 1,440 exhibitors almost
brings it closer to the show’s pre-recession
bookings—which led to 1,451 companies
exhibiting in 2008.
VISION AND DIRECTION
|IBC takes place at the RAI Centre in Amsterdam, Sept. 13–17.
So what to expect in 2013? Now in its
45th year, the first thing to note is a slight
shift in date. The Amsterdam techfest now
takes place during the third week in September
at the RAI centre, rather than the second.
This year the conference runs from Sept.
12–17 with the exhibition open Sept. 13–17.
According to the organizers the dates
were pushed back to ensure that exhibitors
had enough lead time in September
to get their stands together, although presumably
they must be mindful of the fact
that consumer electronics show IFA takes
place in Berlin the week before.
IBC however, is still a key platform for
companies old and new to outline their
strategy and introduce new products. And
this year is no different.
“I anticipate that we will leverage IBC
as a platform to unveil our vision, direction
and strategy,” says Charlie Vogt, Harris
Broadcast’s new chief executive officer,
who joined the company in July.
Following its acquisition last December
by the Gores Group, all eyes will be on Harris’
next move at IBC.
“At the show we will showcase the
products that align with our vision and direction,”
Vogt said. “We will demonstrate an
ability to build solutions around IP-enabled
building blocks, whether IPTV or mobile
TV in Algeria or transmission solutions
over IP in the Netherlands.”
Prior to Harris, Vogt spent nine years as
president and chief executive of telecom
gear manufacturer Genband, leading the
company through a series of acquisitions.
While he doesn’t mention further acquisitions
to come at Harris, this is his speciality,
encompassing six acquisitions while
at Genband, and expanding the company
into 50 countries.
“I have spent the past 10 years innovating
and implementing IP technology
go-to-market strategies—strategies that I
am convinced the broadcast industry will
be faced with over the next decade,” Vogt
adds. “Joining Harris should send a loud
message to the broadcasting world that
our investors are fully committed to innovation
and growth. Our goal is to simplify,
focus and double-down on the technology
areas that align with our trends and customer
Grass Valley, another broadcast manufacturing
stalwart, says that its strategy is “to
lead in the application of IT technology in
a way that delivers on the rigorous requirements
of broadcasters,” according to Mike
Cronk, senior vice president of marketing
for the San Francisco-based company.
How this relates to what’s on show at
IBC this year will be evident in a number
of new products, according to Cronk. First,
there is GV Director, a new, “software-based
production switcher paradigm.” GV
Director integrates video server, switcher
and graphics into one powerful platform.
In its camera line, meanwhile, Grass will
demonstrate the LDX series, which, according
to the company, is the first line of
cameras that supports a software license
model. Cronk adds that this application
of IT technology will enable customers to
manage expenditures in “a flexible manner.”
Also at the show will be the brand new
version of GV’s award-winning control-room
automation solution, Ignite, which
promises a wider range of third-party support
and the fastest NRCS update capability
“of any product on the market.”
Stratus, Grass Valley’s application framework
for nonlinear production and Edius 7,
the latest version of the firm’s “anything in/
anything out” NLE, will also be shown. “Edius
brings to reality real time 4K editing and
support for popular third party hardware
such as AJA and BlackMagic,” says Cronk.
Expect 4K to be a dominant theme of
IBC 2013—readers will note that the words
“stereoscopic” and “3D” are notably absent
from this preview. This year many exhibitors
are focusing on devices that complement
or complete ultra HD/4K workflows.
Blackmagic Design plans to showcase
its latest UltraHD live production solutions.
Also, following the launch of the firm’s
much-anticipated 2.5K cinema camera last
year, news spread at the NAB Show this
year of a new affordable 4K model—the
Production Camera—and visitors may just
get a glimpse of this model, which is due to
start shipping in September.
Elsewhere, the firm recently announced
an update on its ATEM 4.1 software, which
allows users to save and restore full or partial
switcher states on all ATEM Production
Switchers, plus adds 1080p 23.98, 24, 25,
29.97, 50, 59.94 frame rates for the ATEM
Production Studio 4K model.
AJA Video has also brought out a complementary
line of products that together facilitates recording, automation, 4K acquisition and
playback, and manageable 4K editorial.
At IBC, AJA will demonstrate new solutions for motion
picture professionals and television engineers—
as well as its recently released AJA Ki Pro Quad digital
video recorder, Hi5-4K and ROI Mini-Converters.
Sony will use the event to share experiences
from some its key 4K projects over recent months.
Expect to hear about (and see) the company’s work
for the FIFA Confederations Cup 2013 in Brazil,
where it has also been trialling 4K live production
workflows, as well as its work on shooting and recording
part of this year’s Wimbledon Championships
“IBC 2013 is a landmark event for Sony as it offers
us the opportunity to meet with many of our
customers and debate the future of the broadcast industry,”
said Olivier Bovis, head of AV Media for Sony
Europe. “In addition to discussing our vision for a
world beyond definition, it gives us the chance to
share learnings and explain how we have overcome
the challenges of filming some of the world’s largest
events in 4K.”
At the IBC Conference meanwhile, expect keynotes
from the digital elite, including the U.K.’s general
manager of Twitter, Tony Wang, and Werner Vogels,
chief technology officer at Amazon.com.
Also find out what some of Europe’s leading
broadcast engineers from ZDF and TDF are investing
their company’s money in during the Thursday session,
“The Next Wave of Technology.” And, in keeping
with the current ultra HD theme, SMPTE will present
“Beyond HD: The Technology Landscape for Future
Broadcasting,” which will see senior figures from media
companies and technology suppliers providing a
practical view of the technology systems, as well as a
look at the future roadmap for UHDTV.