05.23.2008 01:29 AM
Broadcasters Will Pony $2.5 Billion for Olympics
The International Olympics Committee will have collected around $2.5 billion from broadcasters in the three years leading up to this year“s Games in Beijing, according to Reuters. The total doesn“t include another $866 million the IOC is expected to sweep up from sponsors, tickets and licensed programs. Another $1 billion is expected to come from local contracts in China for the 2008 Summer Games.

The estimate exceeds the broadcast rights revenue yielded by the 2006 World Cup, which came to more than $1.6 billion, not including $714 million in marketing rights income.

Upcoming Games in Vancouver in 2010 and London in 2012 are expected to generate $3.3 billion in rights revenue for both broadcast and new media.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”


 
Featured Articles
Discover TV Technology