Originally featured on BroadcastEngineering.com
1/27/2013 10:35 PM
Are you ready for the future? Because like it or not the future is here! And when it comes to v ideo streaming you need to consider ALL of the the following and more: 1) You must upload and organize your video; 2) As to players: use commercially available players or build players that require generic download apps, preset 4x3 or 16x9; 3) When publishing, control who and what can see your media bysetting rules for syndication, distribution to blogs, YouTube, i-tunes, and/or viral marketing; i.e. decide if you want to allow sharing RSS feeds, email to others. social sites/Facebook, Twitter, etc., and whether to include or exclude viewers based on geography or domain and you will also need to consider whether or not to offer a player on your site and/or whether you want to refer to 'a site' for copying and pasting; 4) Advertise and monetize, because, it is almost always about money, right?---Your options are 3rd party advertisers, referrals, and/or obtaining your own advertisers on foot, etc.; 5) For mobile delivery use publishing tools or simply enable your site for mobile viewing by iPhone, iPad, Android, Blackberry, etc.; 6) Finally, consider audience reporting, and use analytical tools such as Neilsen, Google Analyltics, etc.