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Originally featured on BroadcastEngineering.com
Nov 30

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11/30/2009 1:32 PM  RssIcon

PRINCETON, N.J. — Nov. 30, 2009 — Triveni Digital, a subsidiary of LG Electronics Inc., has inked a reseller agreement with Evolution Digital, a leading innovator, manufacturer, and supplier of all-digital systems and drop solutions. Evolution is implementing the Triveni Digital GuideBuilder™ SI DVB-SI (DVB System Information) generator within a low-cost DVB-based solution that enables mid-sized and small cable operators to launch all-digital networks affordably. GuideBuilder SI provides critical program information to Evolution's low-cost digital- to-analog converter, which provides the subscriber with a more enhanced channel navigating experience.

"We are committed to providing cable operators of all sizes with a complete digital migration plan, and we've partnered with worldwide leaders in DVB technology to create a complete solution that offers top performance at a fraction of the cost typically borne by North American cable operators," said Brent Smith, president of Evolution Digital. "Triveni Digital is a market leader for PSIP generation in the United States, and the company understands how best to gather and insert scheduling information into our channel navigating interface within the DVB realm. We're pleased to be employing the company's proven technology in a solution we feel will change the landscape of the U.S. cable market."

Evolution's unique offering within the U.S. market integrates the GuideBuilder SI within an end-to-end digital solution, including headend, conditional access, and set-top boxes (STBs), provided with installation, integration, and ongoing technical support services. The system's reliance on the DVB standard enables use of a broader range of competitively priced STB models, which in turn makes it financially feasible for smaller cable operators to make the shift to all-digital networks.

The GuideBuilder SI system generates accurate DVB-SI data and provides an intuitive interface for managing program event information. DVB-SI is the foundation for DVB digital television transport streams and thus is critical for important functions, such as DTV tuners finding the services and programs listed in EPGs. EPG data carried in DVB-SI tables not only provides immediate scheduling information, but also can hold guide data for many days/weeks and, in turn, facilitate automatic recording of programs in PVR devices.

"GuideBuilder SI is deployed overseas at numerous sites, and it's exciting to see this product now supporting the transition to all-digital networks here in the United States," said Ralph Bachofen, vice president of sales and head of marketing at Triveni Digital. "Evolution Digital is the first to offer this market a well-constructed and attractively priced alternative to existing solutions. The majority of cable operators have yet to take the plunge, and with high consumer awareness of the DTV transition, this is a perfect time for them to take advantage of a high-quality plug-and-play system that meets both their performance and budgetary requirements."

More information about GuideBuilder SI and other Triveni Digital products is available at www.TriveniDigital.com.

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About Evolution Digital

Evolution Digital, LLC is a division of Evolution Broadband and provides unique digital network solutions for the North American cable TV industry. Evolution Digital has partnered with world-class technology companies to deliver a complete digital turnkey solution offering a "one-stop shop," including MPEG-4, HD and SD programming, a fully integrated headend with conditional access, and high-performance set-top boxes to enable cable operators to deploy advanced digital cable services. More information about the company is available at www.evolutionbb.com.

About Triveni Digital

Triveni Digital Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in DTV, mobile DTV, and IPTV streams. Triveni Digital's products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.TriveniDigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

ENDS

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