Originally featured on
Sep 14

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9/14/2009 6:26 PM  RssIcon

LONDON — Sept. 11, 2009 — Pilat Media, the leading global supplier of business management software solutions to the media industry, today introduced IBMS:Adapt, a new comprehensive toolset used to customize form layout, business logic, and workflows for the company's flagship Integrated Broadcast Management System (IBMS).

"In today's business environment, the ability to quickly react to change is crucial to stay competitive," said Bob Lamb, CTO of Pilat Media. "We are seeing many experienced broadcasters re-inventing themselves to pursue new channels of content delivery and operational efficiencies. Now IBMS:Adapt gives these media professionals the power to perform their own business system customization as their operations evolve and their needs change — significantly improving their business agility."

Pilat Media's IBMS enables media organizations to schedule and manage content assets throughout the broadcast lifecycle — from acquisition and transmission through sales, reconciliation, and billing. IBMS Version 6.2 includes the IBMS:Adapt basic customization layer which allows non-programmers to easily extend the IBMS data model by manipulating screen layouts, creating custom navigation, and interacting with workflows. There are also two optional add-on modules which grant advanced access to developer-level features such as the ability to introduce custom fields and user interface exit code, as well as the ability to interact with IBMS or external services through PL/SQL or Web-service calls from the workflow engine.

IBMS:Adapt replaces IBMS's legacy workflow functionality with a new Workflow Engine and Workflow Management Console, offering system administrators even greater extensibility and flexibility in designing custom workflows, user interfaces, and reports that mirror actual work processes. The system's user-friendly Graphical Workflow Designer makes it easy to define multistep workflows triggered by user actions within IBMS.

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About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including SBS (Pro7) Group, FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at


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