Originally featured on
Oct 21

Written by:
10/21/2010 9:00 AM  RssIcon

Teleproduction companies producing 3-D programming continue to look for ways to reduce costs wherever possible, either by combining crews or facilities. One of the reasons is because 3-D uses either a pair of cameras and lenses rigged together or a new especially designed integrated 3-D camera.

Supporting this need to reduce operating expenses, ISee3D, based in Toronto, says it is has developed a way to shoot lower-cost 3-D video with a single-lens camera. According to the company, one needs only cover up one-half of the camera lens, which shifts the focal point, and then cover up the opposite side of the lens, shifting it again. Rapidly alternating between two images of the same subject from slightly different focal points results in a 3-D image.

Executives at ISee3D argue the technology is very low cost and an easy way to upgrade existing HD camera models to 3-D, with the only tradeoff being decreased brightness (because less light enters the lens when half of it is covered up). Experts said ISee3D’s method could be superior to other 3-D technology when it comes to rapid motion and close-ups, which can be troublesome for dual-lens 3-D systems.

ISee3D recently did a demo for reporters involving a video camera with an ISee3D add-on in front of the lens, which provided the filtering. The actual products, however, would have the filtering technology built in. Witnesses said the demo was impressive.

ISee3D was quiet on details but promised some announcements in January from “major players” in the camera market.

Location: Blogs Parent Separator BE Blogs

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Add Comment   Cancel 

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology