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Originally featured on BroadcastEngineering.com
Jun 22

Written by:
6/22/2009 4:37 AM  RssIcon

News Release

For Immediate Release

Iroquois, ON, Canada – June 22, 2009 – Ross Video today announced the appointment of Niels Borg as Marketing Product Manager, XPression.

Mr. Borg responsibilities include working with Ross’ XPression team, development partners and customers in continuing to grow the market for XPression. Ross Video’s XPression 2D / 3D character generator and motion graphics platform includes the following products: Studio Virtual Set, Studio Automation Edition, Studio, Player, BlueBox, Developer and Designer.

“We have a remarkable product on our hands with XPression and we continue to take steps to strengthen the team that markets and supports this product line within Ross Video. We are excited to have Niels join the team,” said Jeff Moore, Executive Vice President, Marketing and Sales. “His depth of experience in character generator technology and markets will be a significant asset in advancing our recently acquired XPression CG product line.”

Mr. Borg was an integral part of launching Orad Hi Tec’s 3D character generator in 2009. Previous to Orad, he worked with Pinnacle / Avid in a variety of regional and worldwide product marketing and product management roles.

About XPression

XPression is a high end 3D Character Generator that can handle the most demanding applications. XPression offers real time layering and animation of 3D models, 2D and 3D text, rendered animations, live video and web content. Designed for the graphic designer, programmer, and on air operator, XPression advances the look of productions, making it easy to create, manage, and get to air. As a data-driven system, XPression is able to integrate real time data into 3D graphics and animations with live connections to spreadsheets, databases, RSS feeds, newsroom editorial systems and other live data sources.

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications in over 100 countries. Over the past 15 years Ross has grown an average of 20% year over year. Ross’ award winning product line includes Vision, CrossOver and Synergy Multi-Definition Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, OverDrive Production Control System and XPression Character Generator. News and information are available at www.rossvideo.com.

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Ross Video Media Contact:

Sara Bell

Public Relations Coordinator

Tel: +1 613-652-3020

Fax: +1 613-652-4425

E-mail: sbell@rossvideo.com

www.rossvideo.com

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