7/28/2009 10:41 AM
IBC2009 Show Preview
19th Floor, Wembley Point
1 Harrow Road
Tel: +44 20 8782 0700
Tel: +972 (0)3 5775663
Wall Street Communications
Tel: +1 303 329 0359
Pilat Media Global provides business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top tier broadcasters, Pilat Media's systems improve business performance, accelerate time to market, and enable diversification and growth of content programming, advertising sales, and traffic and media operations for multi-platform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions including Fox, CTV, Virgin Media, Discovery, BBC World, Media General, Sky, and ESPN Star Sports. These and other deployments represent the management of billions of dollars in advertising revenue and programming, reaching hundreds of millions of viewers.
New at IBC2009:
Advanced Customization, Business Logic, and Workflow Management
Recognizing the importance for media companies to expand control over their operations and improve their ability to quickly respond to changes in the market place, Pilat Media will debut a new customization platform — IBMS:Adapt (Integrated Broadcast Management System). The product enables users, system administrators, and in-house developers to interact with and customize the IBMS user interface, business logic, and workflow capabilities. The platform will include a complete palette of tools to provide maximum control over customization and workflow management, including a Customization Designer, Diagnostic Utilities, a graphical Workflow Designer, and a Workflow Management Console.
Advanced Advertising Campaign Management
To help broadcasters take advantage of advertisers' increasing expectations for a TV experience that supports targeted and measurable advertising similar to that provided in Internet services, Pilat Media is announcing the European premiere of the new advanced advertising campaign management add-on to its IBMS Sales (Integrated Broadcast Management System) product — IBMS:OnTarget. This module delivers the ability to sell TV commercial inventory using profile-based targeting across live broadcast, on-demand content, and recorded programming. More importantly, it provides content and multi-channel service providers with the ability to sell advertising based upon set-top box segmentation capabilities instead of being limited to geographic and network-based demographics.
To meet the needs of the rapidly growing cable, satellite, IPTV, broadband, and mobile VoD marketplaces, IBMS:OnDemand (Integrated Broadcast Management System) expands the company's flagship IBMS Content into a full business management system for on-demand, cross-platform services management. It supports centralized management of multiple services to help broadcasters (networks and service providers) deploy and differentiate on-demand services that maximize content value across multiple delivery platforms. The IBMS:OnDemand add-on provides the ability to define content offers with rich multi-lingual metadata and related title associations for small to massive asset libraries. Additionally, it maintains service navigation trees to promote viewer discovery of the content and schedules title availability. With IBMS Content these processes are supported by rights aware system checks. Viewing statistics are fed back for analysis using the integrated tool set, thereby providing a central location to manage and maximize the value of all the broadcaster's content services. All metadata, offers, navigation, and schedules are delivered to DRM and content delivery systems for implementation of the managed services.