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Originally featured on BroadcastEngineering.com
Apr 11

Written by:
4/11/2008 2:51 PM  RssIcon

Move Puts Greater Emphasis on Content as Key to Digital Signage Success


MONTREAL -- April 10, 2008 -- X2O Media, a world leader in technology and network management solutions for digital signage, has dramatically increased its sources for digital signage content and the breadth of content genres available to clients. X2O‘s extensive and growing relationships with producers and distributors across virtually all content genres has made it very easy for clients to run recognizable, quality content that attracts viewers and advertisers. On behalf of its clients, X2O Media can secure a vast catalog of video clips to increase network viewership, ranging from music videos to lifestyle items to niche genres such as fitness or fashion. X2O also supplies data feeds focused on a variety of subjects including weather, news, entertainment, business, and other categories.


“Digital signage operators are becoming more and more sophisticated in regards to what appears on their networks, and are coming to understand that content is what gets networks noticed,” said Vern Freedlander, X2O Media‘s vice president of production. “We offer the industry‘s widest selection of both video clips and data feeds to help support them in developing and maintaining compelling digital signage and ensuring viewer loyalty. The addition of new content greatly increases advertising and branding opportunities for a digital signage network.”


Network operators have always faced the challenges of finding, licensing, and continually refreshing quality content. X2O has eliminated these problems and has expanded content options for network operators. Content genres available through X2O Media include such diverse subjects as extreme sports, gardening, auto maintenance, pet health, and golf tips. X2O takes a broadcast television approach to digital signage networks, providing technology and content with the look and feel of traditional broadcast networks while supplying unparalleled content flexibility and ad management tools.


For more information on X2O‘s Content Services and full range of digital signage systems is available at www.x2omedia.com.


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About X2O Media

X2O Media (pronounced ex-two-oh media) is a full-service provider of technology and services for digital signage, as well as creative design services for broadcast graphics and other types of digital content. The company offers content design, management, distribution, monitoring, integration, and support services for digital signage providers. X2O‘s award-winning Xpresenter provides unprecedented ease of use coupled with the highest-quality output at a fraction of the time and cost of higher-end solutions. X2O was launched by the founders of VertigoXmedia, Inc., an innovator in the field of broadcast graphics, following VertigoXmedia‘s acquisition by Miranda Technologies. More information about X2O Media is available at www.x2omedia.com.


All trademarks mentioned herein are the property of their respective owners.


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