Originally featured on
Apr 17

Written by:
4/17/2008 5:26 PM  RssIcon

On Monday, David Neff, president of Axcera, told me off the record that his company was planning to announce its endorsement of one of the three technologies -- Harris/LG's MPH, Rohde & Schwarz/Samsung's A-VSB, and the Thomson/Micronas solution -- being considered by the ATSC as a digital mobile TV standard. I deferred to his request to keep this information hush hush, but couldn't help blurting out, "I bet it's A-VSB. You mentioned the benefits of Single Frequency Networks several times today." In response, Neff would only say, "You are quite perceptive."

Of the three candidate standards, A-VSB makes the most explicit use of SFNs. I'm sure there is nothing about the other candidate standards that precludes the use of SFNs, but it seems Rhode & Schwarz and Samsung have been the most vocal about using these kinds of set-ups to ensure adequate signal coverage. So this is how I guessed it was A-VSB that Axcera would endorse. I'd love to chalk this up to my being the queen of broadcast technology, but I'm afraid it's more that I'm a journalist and therefore good at picking up on patterns.

Last night, Axcera made it official: It's endorsing A-VSB, and is developing transmission solutions for the commercial deployment of single frequency networks. According to Neff, his company decided to go with A-VSB because it has the longest track record of development (it's been around since 2005) and is being developed through a collaborative and open process. In addition, third generation chipsets have been implemented for handsets and mobile devices that are compatible with A-VSB.

The company is holding demonstrations of A-VSB at booth C1307 in the Central Hall. If you can stop by before the show floor closes at 4pm today, you'll be able to view what A-VSB pictures look like on some of the latest mobile handsets and devices.

Location: Blogs Parent Separator BE Blogs

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Add Comment   Cancel 

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
NAB 2015: NAB Show Attendance ...
Discover TV Technology