Originally featured on
Oct 9

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10/9/2009 12:09 PM  RssIcon

Leading end-to-end media and technology services provider uses iCR to deliver higher quality content for film and broadcast giants

BURBANK, Calif, October 9, 2009 – AmberFin today announces its collaboration with Ascent Media UK, part of Ascent Media Group – the world’s largest provider of integrated global services for the creation, management and distribution of media content. As part of the relationship Ascent has integrated AmberFin’s iCR software into its existing content management systems, enabling the company to deliver enhanced quality media content via a range of different formats to some of the world’s largest film and broadcast companies.

As one of the early adopters of iCR, Ascent Media UK uses the solution within its own workflow systems for high quality production encoding and repurposing. iCR enables Ascent to cost effectively manage, encode and repurpose both new and archived content across many industry standards, creating superior quality content in the format the customer requires. iCR can convert from any camera format, including both high definition (HD) and standard definition (SD), to digital files and tape, giving the best up-, cross- and down-conversion of any software solution today.

The results are already being demonstrated in Ascent’s ongoing partnership with leading broadcast companies. Thanks to iCR’s diverse capabilities, Ascent is able to repurpose digital file-based content back onto standard definition tape – something that can only be achieved using AmberFin iCR.

“We assessed a number of different solutions before investing in AmberFin iCR. We are confident that this solution will fit all our needs and gives us the ability to turn the content our clients have into the content they need. iCR is reliable, can handle a wide range of content formats and its output is of the highest quality” says Chris Watson, Technical Manager at Ascent Media UK.

Jeremy Deaner, CEO at AmberFin, comments: “iCR provides Ascent with an all-round, future proof platform that fits easily into their existing services, providing enhanced quality, significant savings and delivering on Ascent’s customers’ specific requirements. Through our work with Ascent, we can extend the reach of iCR, ensuring that the media industry’s shift from physical to virtual media assets is made easier. The combination of our software with Ascent’s in-depth experience dealing with media workflows creates a powerful solution enabling broadcasters to convert their content into whatever format they require.”


About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at:

Matthew Lloyd (US)

Hotwire for AmberFin


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