Originally featured on BroadcastEngineering.com
10/14/2008 1:09 PM
SAN FRANCISCO, CA, OCTOBER 14, 2008 – Neutrik, designer and manufacturer of the XX series XLR cable connector, debuted its new look at AES 2008. The company recently received a full makeover, updating its branding and marketing to adhere to its new corporate image.
Neutrik’s new 3D logo paved the way for the company’s new style. Neutrik also updated its Web site, trade show booth and product guide, to round out the makeover and give the company a comprehensive and trendy look throughout all of its messaging. All future marketing materials will adhere to Neutrik’s new branding.
“As we update our products to meet the changing needs of today’s professional, we needed our corporate image to reflect our continuing evolution in the audio market,” says Jim Cowan, president of Neutrik USA. “Neutrik has a reputation as being a reliable and proven solution, providing innovation since the company was incepted. Through our new look, we want to put a fresh spin on an old classic.”
Neutrik manufactures a wide array of XLR connectors and receptacles, jacks and plugs, speaker connectors and accessories for the professional audio industry. Neutrik USA is located at 195 Lehigh Avenue, Lakewood, NJ 08701.