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Originally featured on BroadcastEngineering.com
Mar 6

Written by:
3/6/2009 12:55 PM  RssIcon

logo-from-press-releases.jpg Separation brings increased investment and new business opportunities to AmberFin

(LONDON)--AmberFin today announces its separation from parent company Snell & Wilcox, following the successful merger of Snell & Wilcox with Pro-Bel. AmberFin remains under the ownership of Advent Venture Partners as an independent entity. The company focus and core business model remains unchanged – to develop and advance its iCR software and aggressively grow its market share within the film and broadcast markets.

It has always been the intention for AmberFin to operate separately from Snell & Wilcox. With increased investment by its backers, AmberFin has the necessary capital to enhance the research and development of its iCR software, while strengthening its commitment to innovation, high-quality service delivery and market leadership.

AmberFin was launched from the Snell & Wilcox Group in April 2008 with four key aims:

• To enable content owners to automatically ingest, review, quality control and transcode their TV, film and video content

• To provide a new business model and focus for its iCR software and customers

• To lower the cost per deliverable of content, while increasing the customer viewing experience

• To create opportunities to enter new markets.

Since its inception, AmberFin has enabled content owners to maximize the value of their media content, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin’s commitment to customers remains unchanged, and the business will continue to provide its clients with best-in-class expertise and dedicated support.

As the company moves forward, AmberFin’s primary focus continues to be the film and broadcast markets. At the same time, the company will continually evaluate opportunities to extend its reach into other market sectors such as internet and mobile, thereby driving future growth.

Jeremy Deaner, CEO of AmberFin, comments: “Since launch, AmberFin has developed and matured with the support of the Snell & Wilcox Group, and we are now looking forward to growing our business as a stand-alone entity. We will drive growth through our experienced and knowledgeable team, our unrivalled research and development arm, our global customer base, a dedicated partner strategy, and our strong software product offering. With increased investment, we are in an extremely positive position to drive the company forward. We will also continue to deliver industry leading mastering and repurposing software tools to increase the quality of video content on current and emerging media platforms.”

Peter Baines, Partner at Advent Venture Partners says, “Our ongoing investment in AmberFin enables the company to grow as an independent entity and to finance the further development of the iCR product portfolio, which uniquely meets the needs of the ever-changing media content market. We are positive about AmberFin’s growth potential in its traditional film and broadcast market as well as the emerging markets of mobile and internet video.”

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization, review and quality control and repurposing of their content.

AmberFin is privately held by Advent Venture Partners and headquartered in Basingstoke, UK. More information is available at: www.amberfin.com

Editorial contacts

Jaime Tero

GBC for AmberFin

jaimet@gbc-usa.com

+1 415 989 9803

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