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Originally featured on BroadcastEngineering.com
Apr 23

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4/23/2009 11:19 AM  RssIcon

IBMS:OnTarget™ Helps Content and Service Providers Track and Optimize Business Performance, Improving Their Profitability

LONDON — April 20, 2009 — Pilat Media today introduced IBMS:OnTarget™, an advanced advertising campaign management add-on product for its IBMS Sales system. IBMS:OnTarget enables content and service providers for the first time to integrate both targeted and traditional advertising using the same campaign and inventory management software to achieve an optimal balance in advertising business performance.

IBMS:OnTarget brings significant new revenue opportunities to broadcasters, empowering them to capitalize on their advertisers' increasing demand for TV campaigns that yield targeted and measurable results in the same manner as on-line advertising. With IBMS:OnTarget, TV commercial inventory incorporating audience profile targeting capabilities enabled by service provider networks can be sold across broadcast services.

"Advanced advertising comes with unique challenges that require a sophisticated and integrated approach to business management. IBMS:OnTarget is a key enabler in helping today's content and service providers maximize their ad revenues. First as an integrated system, it allows them to strike an optimal balance between targeted and traditional advertising campaigns across available inventory. Secondly, it enables our customers to adopt targeted advertising into their existing business practices with no disruption to their ongoing operations," said Avi Engel, CEO, Pilat Media.

With IBMS:OnTarget and IBMS Sales, broadcast sales professionals can track and manage all advertising sales activities — including inventory and revenue planning, proposals and orders, preemptions, and make-goods for all types of inventory. Modeling tools and placement algorithms help the user optimize profile targets and inventory allocation against these profiles to maximize revenues, leaving traffic engineers the option of making any final adjustments before transmission. Through IBMS Sales, users can continue to manage media, reconciliation, finance, and post analysis across all ad sales with one central platform that shows how targeted advertising is enhancing business performance.

IBMS:OnTarget also offers flexible integration with the user's ecosystem. Open interfaces are provided to collect profile information, transmit campaign targets and placement decisions, and collect actual performance measurements.

IBMS:OnTarget is the latest offering in Pilat Media's Business Evolution Framework, a new roadmap of products and strategies which enables media companies to quickly adapt to the changes of today and leverage opportunities from future revenue streams. IBMS:OnTarget, IBMS:Intelligence, and IBMS:OnDemand will all be demonstrated at the 2009 NAB Show at the Pilat Media Booth SU10405.

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About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance, accelerate time to market, and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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