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Originally featured on BroadcastEngineering.com
Jun 2

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6/2/2009 1:37 PM  RssIcon

Inlet Technologies, the leader in advanced encoding solutions for new media, announced that GameSpot is using its Fathom high-performance encoding platform to prepare on-demand HD content from the Electronic Entertainment Expo (E3). GameSpot ( http://www.www.gamespot.com), the most-visited gaming Web site in the world, is using Fathom to encode footage of the three major press conferences from Sony, Nintendo, and Microsoft, in addition to other event content.

“Inlet allows us to bring more HD content to our audience faster than we’ve ever done before,” said Ryan Mac Donald, Director of Production, GameSpot. “Our viewers will be able to download full HD versions of the conferences and other expo footage within minutes of the conclusion of each of the live events.”

Using Fathom, GameSpot will encode and post HD versions of all 57 stage show demonstrations moments after they take place. Instead of having to wait hours for the file encode as in years past, GameSpot can now post a new HD stage demo every 15 minutes. In total, GameSpot expects to upload over 300 individual videos and up to 30 hours of E3 content to its site during the show.

GameSpot’s live stage show and video coverage of the three-day event has become a staple of the E3 experience for home viewers, confirmed by record traffic and activity, including 14 million views of video during the month of last year’s conference. With Fathom, the ability to process HD content much more quickly and efficiently is expected to drive viewership to an even higher rate.

It has always been a huge challenge for GameSpot to quickly encode all 19 hours of the stage show in HD while also rendering and posting gameplay movies, trailers, developer interviews, and booth tours. The organization devoted a great deal of time and resources in the past to try to streamline the process of getting the enormous amounts of HD content to viewers.

Considered to be one of the most powerful encoding platforms for VC-1, Windows Media, H.264 and Flash files, Fathom provides stunning quality along with the ability to produce digital files and HD content in real-time. Fathom is ideally suited for preparing media for Video on Demand, mobile, Blu-ray and other applications.

“Inlet Technologies is pleased to work with GameSpot to bring E3 to a wide audience,” said Neal Page, Inlet CEO. “Together, we can provide the highest-quality online experience for GameSpot.com viewers.” 

About GameSpot

GameSpot's (http://www.gamespot.com/) expert editorial team provides more than a million daily visitors with comprehensive, engaging, and unbiased game information for console, PC, and portable platforms. The site's award-winning coverage includes previews and reviews on the hottest titles, breaking news, live Web casts, online tournaments, game downloads, videos, guides, hints, and more. GameSpot also has one of the most active online gaming communities fueled by a free, innovative social networking service that makes it easy and fun for gamers to meet and interact with other like-minded enthusiasts. The GameSpot family also includes GameFAQs, Game Rankings, and GameSpot Trax, the industry's premier real-time market intelligence tool. GameSpot is a property of CBS Interactive.

About Inlet Technologies

Inlet Technologies is the leading provider of advanced encoding solutions, enabling new media for new networks. Inlet’s solutions produce the highest quality video, faster and more efficiently than any other, allowing content creators, programmers and distributors to increase efficiency, reduce costs and deliver superior quality video over any IP network. Inlet solutions are ideal for applications such as real-time professional streaming, Blu-ray encoding, Video-on-Demand, Web-based video, digital archiving and dailies. Inlet customers, such as MLB.com, Modern Video and Microsoft, are able to expand their audiences and create new revenue from their valuable content. For more information, visit www.inlethd.com.

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