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Originally featured on BroadcastEngineering.com
May 6

Written by:
5/6/2008 10:42 AM  RssIcon

Micro-Light Six-Ounce Device Shatters Industry Norms for Size, Weight, Performance - Eliminates Hours of Video Recapture.



LAS VEGAS (NAB, Booth # SU6830) - Shining Technology, Inc. (http://www.shining.com), a global provider of tapeless recording and conversion hardware for the video and broadcast markets, launches CitiDISK™ SSD, the world's smallest, lightest solid-state hard disk for digital video recording.


Light on Weight, Heavy on Durability


A mere six-ounces, CitiDISK SSD is Shining's first entry in the solid-state format, extending its award-winning, patent-protected CitiDISK family of tapeless recording storage peripherals.


The battery-operated (at least three-hour internal and at least six-hour external) CitiDISK SSD easily attaches to virtually any FireWire-enabled DV or HDV video camera. The unit's tapeless workflow saves videographers and editors countless hours of digitizing videotapes. Instead, they can "recapture" more creative and production time.


With CitiDISK SSD, users seamlessly record their footage directly to digital video formats and access it immediately for editing (compatible with widely-used NLE (non-linear editing) software packages, including Final Cut Pro, Avid, Canopus, Adobe, Matrox and Sony Vegas).


Solid-State, or flash memory, offers several distinct advantages over other, conventional storage mediums, and is becoming a preferred format - especially for high-end users. These include:



No moving parts


Eco-friendly - 80% less power consumption than conventional hard drives


Optimized for extreme, hostile, rugged conditions


Performs well in high altitudes


Applications

CitiDISK SSD is a valuable production tool for nearly any studio or field DV environment, especially where instant playback and/or editing (Same-Day Editing) are required. Examples include:


News & Sports (e.g., helicopter news shoots, car racing coverage)


Documentary (e.g., wilderness, cold weather, high-altitude shoots)


ENG


High-vibration shooting environments


Pricing & Availability


The CitiDISK SSD is currently shipping with an MSRP of $1800.00. Initial storage capacity is 32GB (yielding up to 140 minutes recording time). Higher capacity models will be announced in the future. A complete line of CitiDISK SSD accessories is also available, including multiple mounting options. All products are available through Shining Technology's international distribution network, accessible at http://www.shining.com


About Shining Technology


Founded in 1992, Shining Technology, Inc. (http://www.shining.com) is a Cypress, Calif.-based provider of cost-effective, high-performance and highly reliable computer peripherals. The company is moving to become a dominant player, with a primary focus on the data storage marketplace and has consistently been one of the leading suppliers of add-on storage products to the broadcast, video editing, portable and desktop computing markets.



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CitiDISK is a trademark of Shining Technology, Inc. All other companies, product names and technologies are the trademarks, registered trademarks or other property of their respective owners. Product features, descriptions, specifications and other information are subject to change without notice.

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