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Originally featured on BroadcastEngineering.com
Oct 27

Written by:
10/27/2009 1:49 PM  RssIcon

LONDON — Oct. 27, 2009 — After a successful two-year track record with its 47 Polish channels, At Media, Poland's leading advertising sales house, has extended its use of Pilat Media's MediaPro to its new subsidiary in Prague, Czech Republic. At Media is offering advertising agencies and other media buyers the possibility to book advertising for 18 channels available in the Czech Republic.

"The MediaPro system is a crucial element of our business," said Marcin Boroszko, managing director of At Media and advertising sales director, Chellomedia Central Europe. "The system facilitates operations in a multichannel environment, enabling the efficient handling of several dozen channels — 47 channels in the specific case of Poland. Another important advantage of the MediaPro system lies in the fact that it seamlessly combines all the elements of the sales process within a single IT environment, contributing to even greater efficiency of the planning and execution of advertising campaigns. Because MediaPro is so scalable and easy to expand with new channels, it is the perfect platform to help us grow our business into new markets in central and Eastern Europe."

Developed in collaboration with leading media sales organizations, MediaPro is a compact, easy-to-deploy airtime sales system designed to deliver exceptional levels of efficiency and productivity. Using MediaPro, sales agencies such as At Media are able to offer greater levels of service to their media buyer clients, with powerful features for maximizing revenue from available inventory, developing and implementing pricing strategies, and managing campaigns with commercial airtime as well as "non-spot" advertising. MediaPro includes comprehensive customer management capabilities, tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings, and finance management make MediaPro an essential business tool for busy agencies.

"At Media is an excellent example of the far-reaching value that MediaPro can bring to an advertising sales operation — particularly one that is expanding its presence into new media markets and viewing audiences," said Micha Moses, vice president, MediaPro division, Pilat Media. "With its expansion into the Czech Republic and future markets, At Media represents the momentum that is building in Central and Eastern Europe for Pilat's award-winning media business management software solutions."

# # #

About At Media Czech

At Media CZ exclusively offers advertising time on 18 thematic channels in the Czech market: Jetix, Minimax, Sport 1, Tv Deko, Tv Paprika, Zone Romantica, HBO, MGM, Film+, Spektrum, AXN, Animax, MusicBox, DoQ, Fishing&Hunting, Hallmark, Meteo TV, and Public.

The unique program content of the thematic channels in At Media's portfolio attracts a young, well-educated urban audience. Their higher than average buying power makes this target audience attractive to advertisers. With At Media packages, advertisers can reach this demographic while also increasing the range of their campaigns nationwide. Another advantage of using thematic channels in advertising campaigns is the possibility of building a unique range. A high quality advertising environment without clutter makes it possible to reach the customers in a more effective way.

Advertising time can be purchased in At Media Packages and/or spots on individual channels or groups of thematic channels.

More information is available at www.atmedia.cz.

About At Media Poland

At Media is the first sales house in Poland to offer advertising time on thematic channels. At Media's current portfolio consists of 47 thematic channels: Canal+, Canal+ Sport, Canal+ Sport2, Canal+ Sport HD, ale kino!, Planete, MiniMini, ZigZap, Hyper, Kuchnia.tv, Domo, Zone Romantica, Zone Europa, Zone Club, Zone Reality, National Geographic Channel, National Geographic Channel HD, Travel Channel, AXN, AXN Sci-Fi, AXN Crime, Disney XD, Jetix Play, Hallmark, Fashion TV, Podróże TV, Kino Polska, Extreme Sports, MTV Polska, VH1 Polska, Comedy Central, Nick Polska, Viva Polska, Wedding TV, FOXlife, SportKlub, Movies 24, BBC Entertainment, BBC Lifestyle, BBC Knowledge, Puls, Tele 5, Superstacja, E!Entertainement, Telewizja Silesia, FILMBOX, and NBC Universal. For more information, visit www.atmedia.pl.

About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

ENDS

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