9/10/2010 1:33 PM
AMSTERDAM and LONDON -- Sept. 10, 2010 -- Pilat Media today announced at IBC2010 the release of a new version of IBMS:Intelligence, the business analytics add-on product for the company's Integrated Broadcast Management System (IBMS). The new version is compatible with Oracle(R) Business Intelligence Suite Enterprise Edition (OBIEE) and gives the user expanded flexibility in organizing and presenting analytical data to improve the decision making process.
IBMS:Intelligence now supports more focused business analysis in which multiple customized dashboards can be created to suit different management levels and needs. For example, a sales manager will be able to easily monitor his or her sales representatives' performance with the system providing alerts that highlight any anomalies that require more attention. Revenue managers, on the other hand, can view dashboards that display a wide spectrum of data which include content analysis. These vertical and horizontal data presentations enable better control of profits from sales and other sources.
IBMS:Intelligence consists of a data warehouse, an analysis tool, and a dashboard. Logical information clusters including revenue activity, inventory, ratings, program costs and content P&L, and client commitments can be analyzed across multiple dimensions such as time periods, channels, agencies, advertisers, sales force, products, and markets. The data can then be presented on the dashboard for a customizable graphical representation of business performance against selected Key Performance Indicators (KPIs) and in a variety of easy-to-understand reports.
"With this newly expanded OBIEE compatibility, IBMS:Intelligence gives broadcast managers an even more insightful decision support system -- with better interactivity and complete control over the selection and presentation of business data," said Bob Lamb, CTO, Pilat Media.
The new version of IBMS:Intelligence is compatible with all IBMS versions and is available now. IBMS:Intelligence and all IBMS products will be demonstrated at IBC2010 at the Pilat Media Stand C46 in Hall 3.
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The Broadcasters' Audience Research Board (BARB) is the organization responsible for providing the official measurement of U.K. television audiences. A consortium of the BBC, the ITV companies, Channel 4, Five, BSkyB, and the Institute of Practitioners in Advertising, BARB currently provides audience behavior and ratings information from 5,100 homes in the U.K., representing about 11,500 individual viewers. More information is at www.barb.co.uk.
About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including FOX, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.