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Originally featured on BroadcastEngineering.com
Mar 5

Written by:
3/5/2008 5:50 PM  RssIcon

March 5, 2008 -- Markham, Ontario: Digital Rapids Digital Rapids - a leading developer of scalable solutions for media ingest, encoding, transcoding, protection and delivery - announced today that the company has joined the Microsoft Silverlight Partner Initiative. Digital Rapids also announced immediate support for Microsoft Silverlight in Digital Rapids' award-winning encoding, transcoding and streaming solutions.


The Silverlight cross-browser, cross-platform plug-in is designed to deliver a new level of rich media experiences and interactive applications on the web. With a media foundation compatible with the SMPTE VC-1 video compression format, Silverlight extends the reach of VC-1 and Microsoft Windows Media Video-based content with robust interactive experiences viewable across multiple operating systems. Through the advanced publishing capabilities of the Digital Rapids Stream software, Digital Rapids encoding, transcoding and streaming solutions - including StreamZ and StreamZHD media encoding servers, DRC-Stream board-and-software bundles and Digital Rapids Transcode Manager distributed media transcoding software - support automated publishing of media content into customized Silverlight templates.


"Support for Microsoft Silverlight in our solutions enables powerful and efficient workflow automation from ingest through encoding and publishing to the Web," said Mike Nann, Director of Marketing/Communications at Digital Rapids Corporation. "Silverlight support is a key evolution of our long-standing VC-1 and Windows Media support, and being a part of the Silverlight Partner Initiative will provide us with numerous benefits as we continue to add new Silverlight-related features based on the needs of our customers."


"We are very pleased to have Digital Rapids join the Silverlight Partner Initiative," said Steve Sklepowich, group product manager for Silverlight Media at Microsoft Corp. "Digital Rapids hardware and software solutions offer Silverlight support in a complete, automated workflow, enabling users to easily create content for Silverlight-powered interactive media experiences within their existing production processes. We look forward to working closely with Digital Rapids to bring the advantages of Silverlight to leading broadcast networks, studios and content providers."


Digital Rapids Stream encoding solutions combine powerful hardware for video and audio capture and pre-processing with the intuitive Stream software interface, delivering reliable, high-quality, multi-format media encoding and streaming for reaching the rapidly evolving of range of network-enabled platforms and devices that are defining the future of digital video. The advanced, hardware-based video processing features enable superior quality and the most efficient use of bandwidth in the compressed result. Digital Rapids Transcode Manager provides automated, distributed transcoding with centralized management and exceptional load balancing intelligence for high-volume, multi-format workflows, increasing production volume while reducing operational costs.


The complete line of Digital Rapids products will be showcased at the NAB Show 2008 in booth number SL8724, April 14-17 in Las Vegas. For more information on Digital Rapids products, please visit our web site at www.digital-rapids.com.



About Digital Rapids Corporation - Digital Rapids is a leading developer of professional hardware and software solutions for video ingest, encoding, transcoding, protection, streaming, and delivery. Digital Rapids offers solutions that scale from individual applications to enterprise and global workflows, with the proven expertise to help our customers maximize their productivity and the value of their content in the evolving digital media market. Digital Rapids products integrate seamlessly into new and existing post production, broadcast, institutional and media distribution environments, dramatically increasing the volume and quality of media produced while lowering overall costs. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with sales offices in the United States, the UK and Australia.

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