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Originally featured on BroadcastEngineering.com
Dec 17

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12/17/2009 7:02 PM  RssIcon

Digital Rapids LogoDecember 17, 2009 -- Passfield, UK: Technology from Digital Rapids -- the leading provider of tools and solutions for bringing television, film and web content to wider audiences -- played a key role in a groundbreaking event in soccer broadcasting. The World Cup Qualifier between England and Ukraine in October became the United Kingdom's first-ever competitive international match available for live viewing exclusively on the Internet, with no television coverage. Online streaming of the event was provided by digital sport and entertainment specialist Perform, utilizing Digital Rapids' StreamZ encoding systems and the Digital Rapids Broadcast Manager software.

International football agency Kentaro had acquired the broadcast rights to the match from the Ukranian Football Association, and had sold the UK television rights to pay-TV broadcaster Setanta Sport. Setanta Sport went into administration -- a form of financial restructuring protection -- over the summer, leaving this key match without a UK broadcaster. With no offers for the rights from other UK free-to-air or pay-TV broadcasters, Kentaro decided to seek the widest possible online audience, appointing Perform to market and stream the match online on a pay-per-view basis. Kentaro decided to accept a maximum of one million subscribers for the match, which accounting for multi-viewer venues equates to approximately 2.5 million viewers. The only other live coverage of the game available in the UK was in 11 Odeon cinemas.

Perform is a world leader at managing, delivering and commercializing sports content in digital media and works with many of the world's leading sports associations, football clubs, media groups, bookmakers and rights holders to deliver value through premium sports content. Perform has more than 30 Digital Rapids encoders deployed in Europe and Asia.

Digital Rapids’ StreamZ Studio Media Encoding ServerPerform used Digital Rapids' StreamZ systems to encode SDI video inputs into live streams for viewing through Adobe Flash player technology. For encoder management, Perform used Digital Rapids' Web Services API to integrate the Digital Rapids Broadcast Manager software with Perform's live event content management system. The Broadcast Manager software enables at-a-glance monitoring of all feeds and failover functionality for multiple StreamZ encoders, providing maximum uptime through flexible redundancy configurations with automated switchover. Upstream video router control provides automated source switching for backup encoder systems. Enabling fully automated operations, Broadcast Manager also features e-mail and Simple Network Management Protocol (SNMP) alerting, with logging of all operational events.

Howard Kitto, CTO of Perform said: "We have been using Digital Rapids encoders for several years. They provide us with a reliable platform and great quality images. The Broadcast Manager software allows us to manage them very efficiently, and the robust functionality it provides is critical for our coverage of such a high-profile event. We're pleased to say that this project was very successful, and Digital Rapids systems were key components."

"Live Internet streaming is an ideal distribution platform for expanding the reach of sports coverage, and took on even greater importance as the only way fans in the United Kingdom could watch this key international match live," said Clive Vickery, Managing Director of Digital Rapids Europe. "The exceptional visual quality, reliability and management capabilities of our solutions make them perfect for live streaming applications of this significance, and we're pleased to continue working with Perform to bring unparalleled sports streaming to their audiences."

For more information about Digital Rapids, please visit www.digital-rapids.com.

About Digital Rapids Corporation – Digital Rapids provides the leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are changing how audiences view content. Scaling from standalone appliances to global workflows, Digital Rapids solutions enable media professionals to maximize their productivity, quality, and the value of their content. Recipient of a coveted IBC Innovation Award and four prestigious Frost & Sullivan honors for encoding and transcoding leadership, Digital Rapids combines innovative technology with proven expertise to help our customers to expand their audiences, increase their media revenues and reduce their costs. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.

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