Originally featured on
May 13

Written by:
5/13/2011 9:49 AM  RssIcon

Leading broadcast equipment rental company HotCam has added extra Panasonic HDX900 camera packages to its inventory after experiencing a surge in demand for alternative cameras and formats in the wake of the worldwide Sony HDCam SR tape shortage.


Rental figures for April 2011 in both HotCam’s London and New York facilities show that television producers are currently looking at a range of alternative cameras and recording formats to HDCam SR, particularly ones that have guaranteed levels of recording stock.

The camcorders to benefit so far include units from Panasonic and Canon plus Sony equipment that uses the disc-based HD recording format XDCam.

HotCam managing director Trevor Hotz revealed that, in particular, a significant inventory of Panasonic HDX900s that was previously considered ‘difficult to shift’ was now proving very popular, leading to the fresh investment.

“Producers are worried about missing deadlines due to a shortage of tape stock and are now looking at alternatives,” he said. “To a certain extent it’s directing the market and the upshot is that it is re-vitalizing older stock which hasn’t been as popular of late, like the HDX900s.”

The Panasonic AJ-HDX900 is a 2/3" DVCPRO HD camcorder that records 100Mbps HD images in any of 11 video formats.

Introduced to the market in 2006, it has 1080i, 720p, 24p and 25p capabilities and is considered highly suitable for long-form HD programming across entertainment, reality, sport, events and documentaries.

Sony ceased manufacture of its SR tapes following a tsunami in March 2011 that brought devastation to Japan and seriously damaged Sony’s Sendai Technology Center, the factory where the tapes are made.

The move led to a worldwide tape shortage with leftover stock being made available on an allocation-only basis with broadcasters and large facilities companies getting preference.

Sony says that production of HDCam SR videotape will begin again in July.

HDCam SR is the preferred delivery format for BBC, ITV and Sky in the UK and CBS, NBC/Bravo and Fox in the US. It is also used by a large number of producers around the world as their preferred acquisitions format.

Location: Blogs Parent Separator BE Blogs

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Add Comment   Cancel 

Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”

Wall Street Communications /   Wednesday 07:02 PM
SMPTE Announces 2014 Honorees and Award Winners
HighRez /   Tuesday 02:21 PM
Over The Air and Cable TV: Far From Dead

Featured Articles
Discover TV Technology