Originally featured on
Jan 20

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1/20/2010 1:38 PM  RssIcon

Leading Chinese Broadcaster Puts Omneon Ingest and Playout Solution at the Heart of Transmission Operations

SUNNYVALE, Calif. — Jan. 19, 2010 — Omneon today announced that Jiangsu Broadcasting Corporation (JSBC), a leading Chinese media company based in Nanjing, has built a new television broadcast platform on Omneon Spectrum™ and MediaDeck™ server systems. Installed within Jiangsu TV’s state-of-the-art broadcast center, the new transmission solution from Omneon supports reliable ingest and playout for 12 SD channels and one HD channel, which are broadcast across the Chinese mainland.

“The comparably simple structure and easy operation were features that set Omneon media servers apart from the competition,” said He Ning, director of broadcasting department at Jiangsu TV. “The Omneon Spectrum and MediaDeck systems not only meet the particular demands of our broadcast operations, but also offer excellent stability, ease of use, and straightforward maintenance that will help to maximize longevity. Furthermore, the systems’ flexibility in supporting the simultaneous transfer and playout of files brings added efficiency to our transmission workflow.”

Two Omneon Spectrum media server systems and eight MediaDeck units, supplied to Jiangsu TV by systems integrator Founder Electronics Ltd., are connected by Gigabit Ethernet links that enable rapid movement of MPEG-2 Long GOP media (MXF OP1a) across the broadcast workflow. The MediaDeck systems are dedicated to ingest, and each of the two mirrored Spectrum server systems provides redundant playout with room for the launch of additional broadcast channels.

“JSBC is rapidly emerging as a leading media operator in Jiangsu and in China, and the company’s implementation of Omneon server systems for Jiangsu TV provides a reliable and highly scalable foundation on which the broadcaster can continue its growth,” said Geoff Stedman, senior vice president, marketing and business development at Omneon. “Our modular Omneon Spectrum and MediaDeck server solutions support flexible handling of SD and HD content and enable cost-effective incremental extension of storage and playout channels, in turn giving Jiangsu TV a powerful yet easily adaptable system that accommodates both its current and future playout requirements.”

More information about Omneon products and solutions is available at

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About Jiangsu Broadcasting Corporation (JSBC)

As one of the most influential media operators in Jiangsu and in China, JSBC is striving to become a highly acclaimed mainstream media operator as well as an internationally well-known media outlet incorporating comprehensive media services, such as television channels, radio frequencies, newspapers, magazines, and Internet products. Moreover, JSBC is turning itself into a leading provider of news, culture, and entertainment content as well as a top provincial-level broadcasting network in China.

About Omneon Inc.

Omneon Inc. is a leading provider of scalable media server and active storage systems that optimize workflow productivity and on-air reliability for the production, distribution, and management of digital media. Omneon is a pioneer in the use of advanced IT technologies and open systems for broadcast applications, producing a modular and expandable video server architecture in the Omneon Spectrum media server. The company's Omneon MediaGrid active storage system delivers centralized content storage that is scalable in capacity, bandwidth, and media-processing power. The company has an extensive global presence with customers in more than 50 countries on six continents. Omneon is on the Web at

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