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Originally featured on BroadcastEngineering.com
Apr 10

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4/10/2009 7:28 PM  RssIcon

LONDON — April 6, 2009 — Pilat Media today announced that several top tier broadcasters, representing over $5 billion of 2008 advertising revenue, have deployed or are in the process of deploying the company's recently introduced IBMS:Intelligence, a business analytics add-on product for the company's IBMS Sales system. IBMS:Intelligence is expanding their existing reporting capabilities with business intelligence, transforming their IBMS Sales data into business information to support faster and more informed decision-making.

IBMS Sales provides a fully integrated platform for broadcast sales professionals to track and manage all advertising sales activities, including inventory and revenue planning, proposals and orders, preemptions, and make-goods for all types of inventory. With the addition of the new IBMS:Intelligence module, business managers can easily collect data from multiple sources and obtain comprehensive historical, current, and predictive views of their operations. This enables them to identify trends, opportunities, and problems and quickly react accordingly.

Based on Oracle technology, IBMS:Intelligence consists of a data warehouse, an analysis tool, and a dashboard. Logical information clusters including revenue, inventory, ratings, program costs and content P&L, and client commitments can be analyzed across multiple dimensions such as time periods, channels, agencies, advertisers, sales force, products, and markets. The data can then be presented on the dashboard for a customizable graphical representation of business performance against selected Key Performance Indicators (KPIs) and in a variety of easy-to-understand reports.

Broadcasters can use IBMS:Intelligence to gain valuable insights into their business performance. For example, the system can produce pacing reports that show revenue generating patterns from actual bookings for certain periods in comparison to prior periods. Data analysis is based on actual bookings and supports any level of period granularity — weeks, months, or quarters. Individual stations or station groups can pinpoint specific growth opportunities or problem areas that need particular attention such as a specific client's booking trends between quarters, or historical and projected revenues by client and by sales representative.

"With today's challenging economic climate, it has never been more essential for broadcasters to maximize the profitability of their advertising sales and content operations, but this requires a level of control and an understanding of overall operations that standalone reporting tools don't offer," said Ron Bar-Lev, EVP of product strategy for Pilat Media. "With IBMS:Intelligence, broadcast managers get instant access to powerful information tailored to their business needs that will help them accelerate business growth and reach long-term organizational goals. We are pleased to see so many blue chip broadcasters adopting this advanced business analytics solution."

IBMS:Intelligence is part of Pilat Media's Business Evolution Framework, a new roadmap of products and strategies which enables media companies to quickly adapt to the changes of today and leverage opportunities from future revenue streams. IBMS:Intelligence, IBMS:OnDemand, and IBMS:OnTarget will all be demonstrated at the 2009 NAB Show at the Pilat Media Booth SU10405.

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About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance, accelerate time to market and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

ENDS

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