Originally featured on
Sep 27

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9/27/2007 2:53 PM  RssIcon

BILLERICA, Mass. -- Sept. 27, 2007 -- Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, has appointed industry veteran Joe Wellman as the company's new sales manager for major accounts. In his new role, Wellman is charged with developing and executing a market strategy for sales of products from Echolab and its U.K. distribution partner, Crystal Vision, into large systems integrators and broadcasting organizations in the Northeastern United States.

Wellman brings more than 45 years of experience in the electronics and broadcast industries to his position at Echolab. Previously, he served as director of sales for Sigma Electronics, where he was responsible for providing focus for Sigma's sales and marketing plans, as well as future business development. Prior to Sigma, Wellman served as a senior account manager for ADC's BCG division, where he had the distinction of selling the first five large-scale HD routers on the East Coast. He also managed Northeastern sales of NVISION HD video/AES/EBU terminal equipment, fiber optic transport systems, routers, and ADC passive products to post-production facilities, network broadcast operations, and stations.

Over his career, Wellman has played a key role in more than 50 video system installations. He has in-depth experience as a technician, field engineer, assemblyman, video engineer, national sales manager, product manager, and marketing director. Wellman also founded Video Television Representatives, an independent firm that represented four manufacturers in the mid-atlantic states.

"I'm truly impressed with the product excellence, customer focus, and industry leadership that Echolab brings to every customer engagement," said Wellman. "It will be a pleasure to help expand Echolab's presence among key players in the broadcasting industry."

"We are excited to have a professional of Joe's caliber and depth of experience to help us build our penetration into major accounts," said Nigel Spratling, Echolab president. "Joe has deep insight into the ongoing challenges and requirements of larger broadcasting operations, and he'll introduce creative ways of delivering value to these customers through the Echolab and Crystal Vision product families."

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About Echolab

Echolab Corporation is a leading provider of video production switchers and tools that offer flexibility and on-air reliability for the production and distribution of digital media in a variety of formats. Built on Echolab's award-winning System on Chip technology, the dual-format Opera, SDI-format Nova, and new multi-definition Ovation MD lines of production switchers deliver the highest quality output in analog and all digital formats and are scalable for future expansion and operational enhancements. Echolab is online at

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