Blogs
Originally featured on BroadcastEngineering.com
Apr 12

Written by:
4/12/2010 6:40 PM  RssIcon

NAB (Booth #SU902), LAS VEGAS, April 12, 2010—Avid® (NASDAQ: AVID) today announced that CBS News has selected the new Interplay® Media Asset Manager module to streamline content-related workflows and improve visibility into its asset library. Through a tight integration with its existing Avid Interplay Production and Avid Unity™ ISIS® systems, Interplay Media Asset Manager will enable CBS News to easily identify available tape and digital library media assets for use in its own broadcasts or make them available for sale to third parties.

Kirk Arnold, executive vice president and COO at Avid, said, “CBS News is at the forefront of a rapidly-transforming media industry, and we’re thrilled to partner with them to create more open, agile and collaborative workflows that help to open up new revenue opportunities and reduce operating costs. By leveraging Avid’s open architecture, CBS News will continue to have the flexibility they need to respond to constantly-evolving business requirements.”

Interplay Media Asset Manager enhances content-related workflows by allowing media enterprises to collect, index, catalog, manipulate, retrieve and distribute rich media. Customers can gain greater visibility into their assets, work across teams and geographies, and build business processes adapted to their specific needs.

Tags:
Categories:
Location: Blogs Parent Separator BE Blogs

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Add Comment   Cancel 




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Wall Street Communications /   Friday 06:54 PM
ChyronHego Products at Content and Communications World (CCW):
Sue Sillitoe, White Noise PR /   Friday 05:52 AM
Visual Unity Shows vuMedia™ at NAT Expo 2014 and Inter BEE 2014

 
Featured Articles
Discover TV Technology