Originally featured on
Jun 9

Written by:
6/9/2009 3:55 PM  RssIcon

LONDON — June 9, 2009 — Pilat Media, the leading global supplier of business management software solutions to the media industry, has announced a new version of its airtime sales system MediaPro, featuring real-time agency planning capability.

The MediaPro Agency Planning Tool (APT) expedites the entire sales process by allowing advertising sales organizations to give their agency clients an instant online overview of the advertising inventory and book spots directly online via a standard Web browser. Planning and booking can be automated by specifying rules including factors such as time constraints, type of audience, and budget spread. MediaPro automatically suggests a plan based on these criteria, and the agency can then fine-tune the suggested schedule to optimize the bookings for its campaigns. For sales organizations, the enhanced MediaPro means faster turnaround between requests and bookings with inventory filled much faster.

"With the addition of the new Agency Planning Tool for real-time direct agency control, MediaPro allows ads sales organizations to deliver an unprecedented level of service to their clients," said Micha Moses, vice president, MediaPro Division, Pilat Media. "The procedure for planning and booking campaigns will be much faster, with instant access to information and tools for analysis and optimization. MediaPro makes it easy to plan better campaigns while saving time and lowering costs."

Developed in collaboration with leading advertising sales agencies and media planning firms, MediaPro is a compact, fast-to-deploy airtime sales system designed to deliver exceptional levels of efficiency and productivity. It has been highly optimized to maximize revenue from available inventory, develop and implement pricing strategies, and manage campaigns with commercial airtime and other types of advertising such as "non spot." Power features include comprehensive customer management capabilities, tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings, and finance management make MediaPro an essential business tool for busy agencies.

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About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multi-platform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including SBS (Pro7) Group, FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at


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