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Originally featured on BroadcastEngineering.com
Sep 14

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9/14/2009 2:26 PM  RssIcon

London — Sept. 11, 2009 — Pilat Media, the leading global supplier of business management software solutions to the media industry, will show its airtime sales system MediaPro for the first time at IBC2009 with new modules for real-time agency planning and non-spot advertising management. With the new APT (Agency Planning Tool) and NSA (Non-Spot Advertising) tools, MediaPro offers outstanding extended facilities for media advertising sales operations.

The NSA module has been developed to help media sales operations manage the increasing potential of non-spot-related break products, and it provides a unique, dedicated software module for handling inventory, sales, planning, and invoicing for non-airtime-related commercial items including billboards, trailers, sponsorships, and product placements.

"Increasing regulatory limitations on the number of breaks for spot advertising has prompted the broadcast community to look for other revenue-generating options to offer advertisers, who are also seeking alternative forms of promotion," said Micha Moses, vice president, Pilat Media. "There is significant growth in this sector, and the NSA module delivers elegantly integrated tools for highly efficient management of non-spot business within the MediaPro environment."

Also on display for the first time at IBC2009, MediaPro's new APT module further extends the core capabilities of the system, allowing advertising sales organizations to give their agency clients an instant online overview of the advertising inventory. Clients can book spots directly online via a standard Web browser, with planning and booking automated by specifying rules including factors such as time constraints, type of audience, and budget spread. MediaPro then automatically suggests a plan based on these criteria, and the agency can subsequently fine-tune the suggested schedule to optimize the bookings for its campaigns.

Both the APT and NSA modules are already in use at leading European broadcast companies and media sales houses, and they are available immediately for MediaPro, with independent versions under development for use with third-party media sales systems.

MediaPro includes a gamut of features that provide essential assistance for the customer's business, including comprehensive customer management capabilities, powerful tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings, and finance management make MediaPro an essential business tool for busy agencies.

With its open architecture allowing ready interfacing with third-party systems and its modular configuration enabling easy adaption for television, radio, and cross-channel campaigns, MediaPro also delivers low cost of ownership. Based on core Microsoft® technologies and utilizing an industry-standard SQL server database, MediaPro provides extensive capabilities for Web deployment, data analysis services, and interchange.

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About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including SBS (Pro7) Group, FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

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