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Originally featured on BroadcastEngineering.com
Jan 13

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1/13/2009 4:27 PM  RssIcon

LANCASTER, Pa. — Jan. 13, 2009 — Linear Acoustic, the leading authority in loudness control and upmixing solutions for digital television, today announced that it is further extending its market presence in the southeastern United States through a dealer agreement with Ocala, Fla.-based Broadcasters General Store (BGS). A supplier of equipment to the broadcasting industry since 1979, BGS will offer the entire line of Linear Acoustic audio processing solutions.

"By working with Linear Acoustic, we are now able to provide our customers with a full range of advanced audio and video solutions for DTV delivery," said Dave Kersten, president of Broadcasters General Store. "The company has great insight into the various audio requirements of broadcasters. For our customers, this means products that will help them ease the upcoming transition to DTV and keep them ahead of the curve in the future."

"BGS has a long history of serving Florida's broadcast community, and they have done this by becoming a true resource to their customers," said Christina Carroll, VP of sales and marketing for Linear Acoustic. "While many distributors sell exclusively via a catalog or Web site, BGS follows a face-to-face approach by doing product demonstrations and focusing on broadcasters' needs on an individual basis. The result is well-established client relationships that will help us to continue the penetration of our advanced audio-processing solutions in the Southeast."

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About The Broadcasters General Store

Since 1979, Broadcasters General Store has supplied equipment to the broadcast industry ranging from legendary stations to the smallest facilities. Whether it's a complete studio rebuild or a handful of connectors, BGS takes care of everything. Family owned since its inception, the business is now being run by the second generation of the Shute family. Broadcasters General Store knows how to get things done by coordinating the ordering from over 400 manufacturers' products and arranging delivery and staging of projects through reputable installers to deliver complete systems. BGS is located in Ocala, Fla. with three outside sales offices located in Indiana, Kentucky. and North Carolina. More information is available at BGS at www.bgs.cc.

About Linear Acoustic

Linear Acoustic, a Telos company, is the leading authority in loudness control and upmixing solutions for digital television. The company designs and manufactures the AERO range of audio processing solutions, StreamStacker-HD™, and MetaMAX™ line of products and licenses key technologies to OEM partners. Linear Acoustic has been involved worldwide in projects with all major U.S. terrestrial networks, multiple local stations, and companies including Dolby® Laboratories, Sirius Satellite Radio, Microsoft, HBO, Viacom (Showtime, MTV, etc.), Disney (ABC, ESPN), Sony Studios, and others. The company is also actively involved in the ATSC and other industry organizations, is a member of the AES and IEEE, and is a sustaining member of the Society of Motion Picture and Television Engineers. Linear Acoustic is also proud to have provided its UPMAX:neo™ 5.1-channel upmixer for NBC's coverage of the Beijing Summer Games. More information is available at www.linearacoustic.com.

ENDS

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