Originally featured on
Jul 13

Written by:
7/13/2010 10:21 AM  RssIcon

HITS, a business unit of the Comcast Media Center that provides content management and distribution services to MSOs, has developed an EBIF (Enhanced Binary Interchange Format)-enabled interactive application optimized for 3-D TV services.

The new 3-D interactive application is designed to operate on 3-D TVs and targets video programming that is not in 3-D source code, such as guides or tickers. HITS addresses this concern with technology that allows 3-D and 2-D content to be viewed simultaneously. The technology can be employed by MSOs to ensure that visual elements such as text or buttons can be delivered in high-quality feeds to their 3-D TV subscriber base. This can translate to a wider adoption of popular 3-D technology throughout the industry.

The application demonstrates how all content elements can coexist in a 3-D environment, according to Gary Traver, senior vice president and COO of the CMC. He aid they have successfully integrated text, images and video feeds into a seamless viewer experience. The aim is that the technology will stimulate adoption of 3-D programming and promote the continued growth of interactive TV in the future.

HITS develops and advances interactive TV through the HITS Advanced Interactive Services (AxIS) centralized suite of solutions for the development, launch and support of EBIF. Currently, the HITS AxIS interactive platform is deployed in beta to five MSOs and supports 30 EBIF applications from 23 different vendors, including caller ID and T-commerce. HITS AxIS is the first platform to create and support an EBIF application specifically designed for 3-D TV sets.

Location: Blogs Parent Separator BE Blogs

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Add Comment   Cancel 

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Friday 11:15 AM
DPA Microphones Expands Its d:facto™ Vocal Microphone Range
Wall Street Communications /   Friday 04:20 PM
SMPTE 2015 NAB Show Preview

Featured Articles
Discover TV Technology