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Originally featured on BroadcastEngineering.com
Mar 24

Written by:
3/24/2008 4:28 PM  RssIcon

Motion Picture Producer and Former National Lampoon President & COO Takes the Reins of Digital Camera Company


Iconix Video, manufacturer of the HD-RH1F, the world‘s smallest professional quality HD video camera, announced the appointment of Hollywood business strategist and filmmaker Bruce K. Long to the position of CEO.


“Iconix is poised for growth, and Bruce brings the leadership and strong vision that will help take the company to the next level,” said Wayne Upton, Iconix Video founder and President. “Filmmakers at all levels have provided us with great insight into the acute challenges they face to produce content efficiently. Bruce‘s deep experience in both production and post production allows him to direct the company and product development with a solid understanding of our customers‘ requirements and challenges.”


Bruce Long


Long joins Iconix from National Lampoon, where he was President and COO, overseeing all aspects of National Lampoon‘s production, distribution and network operations and serving as Executive Producer on the forthcoming title, “National Lampoon‘s Bag Boy.” Prior to that, from 2000-2005, Long worked at Technicolor Creative Services, where as Executive Vice President of Strategic Planning and Business Development he was responsible for leading an aggressive string of acquisitions that expanded Technicolor‘s capabilities. During his tenure at Technicolor, Long also handled the development and integration of new services for asset management and digital distribution platforms, including mobile, Internet, digital cinema and digital capture-based feature post production.


From 1998 to 2000, Long served as CEO of Ionic Worldwide Studios, an interactive content start-up company founded with partners Mike Medavoy and Troy Bolotnick. In 1994, Long launched two companies--Heroes Title Design and Encore Visual Effects--serving as president of Encore until 1997. Both companies were eventually sold to Liberty Media, parent corporation of Ascent Media, where Long was Executive Vice President.


“Digital acquisition is becoming much more prevalent across film, television and new media markets, and Iconix has created a beachhead for our growth with a top-quality camera that serves a range of production needs,” Long said. “From digital cinema to broadcast to stereoscopic 3D projects, the Iconix camera delivers incredible image quality and performance. I am thrilled to work with this amazing team and remarkable technology, and look forward to expanding the Iconix product offerings so they are integral to the production and post production pipeline.”


About the HD-RH1F Camera System

A first for point of view (POV) cameras, the HD-RH1F system captures and outputs video in 35 different format and frame rate combinations, including all HD resolutions: 720p, 1080i and 1080p while supporting frame rates of 24, 25, 30, 50 and 60 frames-per-second (fps), as well as NTS and PAL. The HD-RH1F incorporates an expansive array of features found only on top-of-the-line HD camera systems while utilizing an innovative signal processing architecture. This POV camera system, which includes a very robust separate camera head and processing controller unit, is the smallest high performance HD camera in the industry. The lightweight HD-RH1F remote camera system is comprised of a POV camera head weighing 2.5 oz.; a 4.0 lb. universal HDTV controller unit; power supply, and 3, 6 and 10 meter cables.


About Iconix Video, Inc.

Iconix Video, Inc. develops high performance, high functionality and small form factor POV (point-of-view) HD cameras for use in broadcast, film, military, security and scientific markets. The HD-RH1F remote head camera system is the only 3 CCD camera of its size, weight, versatility, and performance that rivals ENG, EFP and HD studio level cameras at a fraction of the cost. Iconix Video was founded in 2003, and is based in Santa Barbara, Calif. For more information, visit www.iconixvideo.com.

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