Originally featured on
Apr 21

Written by:
4/21/2009 1:36 PM  RssIcon

Paris, France, April 21, 2009 – Mtag an innovative market leader in mobile marketing software, has just launched a revolutionary mobile identification solution called MEEPASS – a unique, secure, one-off ID tag in the form of a 2D barcode that guarantees an end-user’s identity on their own mobile for a whole host of different situations (payment transactions, loyalty programmes, ticketing, couponing...), without using a connection.

MTag, already known for setting the standard for 2D barcodes in France and Poland with its product mobiletag, is now launching its new solution MEEPASS...

Mobile ID that’s ready to deploy!

Using the expertise acquired over the past 3 years, MTag is now in a position to provide a real alternative to the other mobile identification technologies on offer today, such as NFC, RFID or barcodes sent by SMS, MMS and WAP. Not only is the company’s new product MEEPASS ready to deploy, reducing the time to market for current mobile identification systems, but it will also seriously rival the alternative methods being implemented, removing a certain number of constraints and obstacles.

“Today, almost everyone in Europe has a mobile or an iPod that they take with them everywhere they go – why continue to carry several credit cards, loyalty cards, tickets and coupons when all you have to do is use your mobile to identify yourself instead,” comments Christian François Viala, Marketing and Communication Director for MTag.

“The MEEPASS software functions without any connection costs (SMS, MMS or WAP), and doesn’t use an NFC (Near Field Communication) chip, removing the psychological big brother effect that is often linked to this kind of technology,” continues Christian-François. “With this new service, MTag will complete its offer, catering for all business needs within the mobile marketing sector.”

How does MEEPASS work?

Once the user’s secret code has been entered, the MEEPASS software generates a unique barcode in real time. The user then presents their mobile phone to be scanned using a P.O.S. 2D barcode reader. By simply scanning the user’s ID tag, an authorisation request will be sent to the MEEPASS server that will instantly approve or reject the identity.

Who can use MEEPASS?

Data from any company’s database can easily be connected to the MEEPASS server for validation purposes (e.g. payment, loyalty programmes, ticketing or couponing services). User accounts can be opened either in stores or online, depending on how the company in question wishes to manage their client’s MEEPASS.

Compatible with all mobile phones that allow software installation (including the GPhone, BlackBerry and iPhone), as well as the iPod touch, MEEPASS can be easily downloaded and installed via Bluetooth, WAP, PC or SD card.

Guaranteed secure ID, how?

• 1 mobile = 1 person and/or account

• Uses private/public crypted RSA key 1024 bit technology

• A time stamp can determine the duration of the validity of the MEEPASS

• Users register a private, secret code (e.g. store loyalty card or credit card details)

• Non-intrusive

To find out more about MTag and the company’s new product MEEPASS, please contact the press department below to organize an interview.

About MTag, mobiletag & MEEPASS

Innovative French company, MTag is a leading software developer specialising in mobile handset software solutions. MTag has two main products: mobiletag and MEEPASS.

In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. MTag developed the software to create quick access to external content.

MTag recently received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XangeCapital and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major French and European mobile network Operators and is in negotiation today with international brands. MTag has just opened an American company in Atlanta totally dedicated to the US market called mobiletag, Inc.

In addition to mobiletag, MTag is pleased to announce the launch of MEEPASS, a revolutionary new mobile identification product that the company showcased at this year’s Mobile World Congress in Barcelona. For more information, please visit: or

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