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Originally featured on BroadcastEngineering.com
Sep 14

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9/14/2008 1:53 AM  RssIcon

AMSTERDAM, Netherlands, (IBC, RAI Convention Centre, Stand # 7.D05), 14 Sept. 2008 – Shining Technology, Inc. (www.shining.com), a global provider of tapeless recording and conversion hardware for the video and broadcast markets, today announced worldwide availability of its new, award-winning CitiDISK (tm) FlashMem, the world’s smallest, lightest solid-state hard disk for digital video recording.

Shining will offer demonstrations of CitiDISK FlashMem throughout IBC at its Stand, # 7.D05. The company is co-exhibiting there with its German distribution partner, Pekingstone (Deutschland) GmbH.

Light on Weight, Heavy on Durability

A mere six-ounces, CitiDISK FlashMem is Shining’s first entry in the solid-state format, extending its award-winning, patent-protected CitiDISK family of tapeless recording storage peripherals. CitiDISK FlashMem is also the first solid-state device of its kind in this form factor to capture all digital video formats – DV, HDV and HD.

“We’re thrilled once again to share our innovations with the European market,” said Chris Wang, marketing manager, Shining Technology. “There’s a growing appetite for flash-based storage, and video is no exception. CitiDISK FlashMem continues our tradition of moving in lockstep with the video, storage and technology evolution – enabling us to provide customers with support for all DV formats.”

The battery-operated (at least three-hour internal and at least six-hour external) CitiDISK FlashMem easily attaches to virtually any FireWire-enabled DV, HDV or HD video camera. The unit’s tapeless workflow saves videographers and editors countless hours of digitizing videotapes. Instead, they can “recapture” more creative and production time.

With CitiDISK FlashMem, users seamlessly record their footage directly to digital video formats and access it immediately for editing (compatible with widely-used NLE (non-linear editing) software packages, including Final Cut Pro, Avid, Canopus, Adobe, Matrox and Sony Vegas).

Solid-State, or flash memory, offers several distinct advantages over other, conventional storage mediums, and is becoming a preferred format – especially for high-end users. These include:

· No moving parts

· Eco-friendly – 80% less power consumption than conventional hard drives

· Optimized for extreme, hostile, rugged conditions

· Performs well in high altitudes

Applications

CitiDISK FlashMem is a valuable production tool for nearly any studio or field DV environment, especially where instant playback and/or editing (Same-Day Editing) are required. Examples include:

· News & Sports (e.g., helicopter news shoots, car racing coverage)

· Documentary (e.g., wilderness, cold weather, high-altitude shoots)

· ENG

· High-vibration shooting environments

Industry Praise

CitiDISK FlashMem has generated significant interest since its original introduction at NAB2008 in April, where it won a coveted “Best of Show” award from EventDV, the venerable industry trade publication.

“Shining Technology was one of the first companies to put out a compact hard drive recorder. Now it is the first to deliver a 32GB flash drive that holds more than 2 hours of DV or HDV [HD support has since been added]. The big advantages to the recorder are its weight and its power consumption,” noted the magazine in its July 2008 issue.

Pricing & Availability

The CitiDISK FlashMem 32GB HDV model (yielding up to 140 minutes recording time) is currently shipping worldwide. Shining expects to offer 64GB, 96GB and 128GB capacities by December 2008. Pricing starts at an MSRP of $1200.00 (US). A complete line of CitiDISK FlashMem accessories is also available, including multiple mounting options. All products are available through Shining Technology’s international distribution network, accessible at www.shining.com

About Shining Technology

Founded in 1992, Shining Technology, Inc. (www.shining.com) is a Cypress, Calif.-based provider of cost-effective, high-performance and highly reliable computer peripherals. The company is moving to become a dominant player, with a primary focus on the data storage marketplace and has consistently been one of the leading suppliers of add-on storage products to the broadcast, video editing, portable and desktop computing markets.

# # #

CitiDISK is a trademark of Shining Technology, Inc. All other companies, product names and technologies are the trademarks, registered trademarks or other property of their respective owners. Product features, descriptions, specifications and other information are subject to change without notice.citidisk-hdv-front-view.jpg

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