Blogs
Originally featured on BroadcastEngineering.com
Aug 23

Written by:
8/23/2010 9:35 AM  RssIcon

Dylan Boyd, VP of sales and strategy at eROI, offers some new rules for Subject Lines...

Overall, here are a few tactics to steer clear of when crafting subject lines:

  • Using your sender name (in the "from" line) as a repetitive part of the subject line.
  • Placing your domain in the subject line. Often a trick of spammers and not something any of us are going to take action on.
  • Worrying about length. Sure, a quick easy-to-scan subject line is a favorite (35 characters or less), but many tests have shown that testing and mixing it up can drive better success.
  • My personal feeling: Avoid using my name in a subject line. I know it can be good to see sometimes, but it really feels like a spam tactic. I know you sent me an email. Instead of personalizing the subject line, recognize me with content and copy in the email once you have my attention and the open.
  • Using double "!!" or the "!" at all. It feels like we have seen an increase in retailers using this in subject lines as of late. And is anything really so exciting to elicit one or even three exclamation points?

Read the full article here...

Tags:
Categories:
Location: Blogs Parent Separator BE Blogs

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Add Comment   Cancel 




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Manor Marketing /   Tuesday 10:32 AM
Cobham takes on American Ninja Warrior
ignite strategic communications /   Tuesday 07:12 PM
Bexel Expands Inventory with Investment in Fujinon Cabrio Lenses

 
Featured Articles
Product News
NAB 2015 Lens Preview
Discover TV Technology